Be responsive

Engage with your Employees

Collect and analyze employee feedback and use it to create solutions.

Administer an annual climate survey to all employees . Analyze the insights to determine next steps and realistic timelines, communicate the findings to all employees, and take action to resolve common issues.
Read and respond to negative online reviews with grace and empathy. This shows candidates and employees your organization is receptive to feedback and continuously improving.

Facts:

62% say their opinion of a company improved after seeing it respond to negative online reviews
86% of employees/job seekers are likely to research company reviews and ratings when deciding where to apply for a job

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Tactics

Millennials

Idealists with bills to pay Millennials (1981-1996) value flexibility, purpose, opportunities for career progression, and customizable benefits. Like Gen Z, they tend to seek out…

Strategy 1: Build Your Employer Brand

What is Employer Branding? Employer branding is not about advertising, but instead involves managing and influencing your reputation among job seekers and employees. Perceptions of…

Baby Boomers

Competitive and hardworking Baby Boomers (1946-1964) value job security, visibility, and recognition and rewards for a job well-done. As part of the largest generational cohort,…