By Kevin Stotts, President, TalentFirst
When WOOD TV recently explored how “West Michigan industries mull how to navigate AI,” the conversation underscored a defining moment for our region. Artificial intelligence and automation are no longer distant trends—they are reshaping how we work, hire, and grow right here in West Michigan.
As I shared in that interview, the real story isn’t about technology replacing people. It’s about technology enhancing work—helping businesses overcome persistent labor shortages and enabling employees to focus on more human-centered, fulfilling responsibilities.
1. The Current Landscape: Technology Is Evolving Work, Not Eliminating It
Across industries, automation is transforming occupations in subtle but profound ways. Consider banking: the traditional “teller” role has evolved into that of a concierge, focused on relationships rather than transactions. We’re seeing similar shifts in manufacturing, healthcare, and professional services. Employers are reallocating full-time roles as technology takes over repetitive, process-driven tasks.
Rather than eliminating jobs, automation is reshaping them—freeing employees to handle decision-making, monitor AI systems like chatbots, and troubleshoot complex challenges. These are functions that still require distinctly human judgment and empathy.
At the same time, the demand for labor continues to outpace the available workforce in West Michigan. Automation is helping close that gap by improving efficiency and productivity, allowing employers to do more with the talent they already have.
2. Enhancing Work: Making Jobs More Meaningful
In the interview, I spoke about how AI is already helping professionals across sectors take on higher-value work. For example, attorneys are using AI to draft case notes, freeing up time to strategize and serve clients more effectively. Manufacturers are using AI for scheduling and logistics, enabling workers to focus on safety, innovation, and quality.
These aren’t stories of displacement—they’re stories of enhancement. AI is removing rote and repetitive tasks so people can focus on the creative, interpersonal, and analytical parts of their jobs that matter most.
It’s also an opportunity to upskill workers who may not have advanced degrees or technical backgrounds. With the right tools and training, AI can augment their capabilities and open doors to better-paying, more fulfilling roles.
3. Best Practices: Adopting AI with Intention
One key message from my conversation with WOOD TV was that intentionality matters. Successful adoption of AI doesn’t happen by accident.
Organizations that are leading the way start small—testing automation tools within a single department, measuring outcomes, and then expanding thoughtfully. This “test and learn” approach is far more effective than the “spray and pray” methods that too often lead to confusion or resistance.
Our region may currently lag behind other parts of Michigan and the nation in AI adoption, but the trajectory is clear. In the past five years, industries everywhere have embraced automation and AI—and West Michigan will follow suit.
To accelerate that progress, employers should adopt two complementary mindsets:
- Augment experienced talent with technology to boost productivity and innovation.
- Invest in entry-level talent through training and tools that help them grow into future-ready roles.
Crucially, HR leaders and CIOs must work together to integrate technology within occupations. Workforce strategy and technology strategy can no longer operate on separate tracks—they are one and the same.
4. Threats: Managing Disruption with Empathy and Foresight
As we discussed in the interview, there are challenges we can’t ignore.
Entry-level job opportunities may decline as automation takes on more basic tasks. Older workers will need new digital skills to remain competitive. And workers in low-skill, low-wage jobs are 14 times more likely to need to change roles entirely as technology evolves.
These realities demand proactive solutions: investment in reskilling, targeted support for career transitions, and strong partnerships between employers, educators, and workforce leaders.
5. Opportunities: A More Fulfilling Future of Work
Despite the challenges, the outlook is full of promise. The emerging generation entering the workforce are digital natives—comfortable with technology and ready to adapt. With AI handling routine processes, people can move into roles that are more creative, relational, and fulfilling.
And as I noted in the WOOD TV interview, the skills that will truly set workers apart are durable skills—communication, adaptability, problem-solving, and collaboration. These are the uniquely human qualities that AI can’t replicate and that will define successful careers in the years ahead.
Conclusion: Leading West Michigan Through the Transition
West Michigan stands at a crossroads. The question isn’t whether AI will change our work—it already is. The question is how we, as employers and community leaders, will shape that change.
By embracing automation intentionally, aligning technology with talent development, and investing in people as much as in tools, we can ensure this next era of innovation strengthens—not erodes—our regional workforce.
AI isn’t replacing us. It’s inviting us to reimagine what we can achieve together.
