Expand and Customize Benefits
Leverage employee feedback to expand the range and customization of benefits, offer more value-added programs, and improve communications, internally and externally, about benefits.
- Equip managers and key staff to ensure all benefits and perks are communicated effectively to prospective employees in job postings and throughout the interview process. Recruiters should not be the only staff to talk to candidates about your company’s benefits.
- Frequently poll employees to explore their benefit needs and preferences. Use the information to broaden the range of benefits provided. Empower employees to choose options within a given allotment and offer a cash equivalent to employees who forgo benefits – this is popular among younger workers.
- Consider in-demand options like maternity/paternity leave, home office stipends, WIFI/phone reimbursement, pet/auto/home insurance, financial education, or caregiver benefits.
- Create a benefits communication plan to convey information across audiences at multiple touch points to eliminate mistakes and increase use. Make information digitally accessible.
