Grow your online presence

Diversify Your Online Representation

Use various platforms to recognize employees through spotlights or testimonials. Provide a glimpse of work life through photos, videos, or virtual site tours. Engage job seekers through live Q&As with hiring managers to share interview preparation advice.

  • Integrate employee recognition into your marketing and communications efforts by showcasing employees and sharing how they’ve advanced in your organization.
  • Develop a brand ambassador program to allow employees to 1) share approved content on personal accounts, 2) develop personal testimonials to feature on company accounts/ webpages, 3) speak on behalf of the company at recruiting events.

Download a Copy of the Playbook

The playbook provides practical tactics, metrics, and resources to support the recruitment, development, retention, and engagement of talent in the new era of work.

Tactics

Competitive and hardworking Baby Boomers (1946-1964) value job security, visibility, and recognition and rewards for a job well-done. As part of the largest generational cohort,…

Review Job Details Ensure job postings focus on skills and responsibilities (PDF) , rather than qualifications and requirements, to remove unnecessary barriers to entry and…

Regularly Communicate Provide regular communications about company performance. Elevate the review process to incorporate frequent project-based performance appraisals. Provide more transparency surrounding pay. Make company-wide…