Grow your online presence

Diversify Your Online Representation

Use various platforms to recognize employees through spotlights or testimonials. Provide a glimpse of work life through photos, videos, or virtual site tours. Engage job seekers through live Q&As with hiring managers to share interview preparation advice.

  • Integrate employee recognition into your marketing and communications efforts by showcasing employees and sharing how they’ve advanced in your organization.
  • Develop a brand ambassador program to allow employees to 1) share approved content on personal accounts, 2) develop personal testimonials to feature on company accounts/ webpages, 3) speak on behalf of the company at recruiting events.

Download a Copy of the Playbook

The playbook provides practical tactics, metrics, and resources to support the recruitment, development, retention, and engagement of talent in the new era of work.

Tactics

Seeking stability Generation X (1965-1980) values flexibility, as these workers usually have responsibilities for aging parents as well as their own children. However, they tend…

Identify Required Knowledge and Skills Define the competencies (knowledge, skills, and abilities) a candidate should possess to succeed and identify which can be acquired through…

Manager Training Ensure all leaders are equipped to support employees’ inclusion, training/upskilling, work-life balance, and overall health and well-being (PDF) . Train managers to speak…