Talent Solutions Playbook

Baby Boomers

Competitive and hardworking

Baby Boomers (1946-1964) value job security, visibility, and recognition and rewards for a job well-done. As part of the largest generational cohort, they faced competition throughout their careers, so they take pride in working hard to stand out. They appreciate opportunities for continuous learning and development, while also mentoring others. Work can be a defining characteristic of their identity, and many plan to work past age 65 — though some may favor a shift to part-time work.


  • Competitive salary
  • Retirement benefits
  • Medical, dental, and vision insurance
  • Voluntary coverage (i.e., life insurance, long-term care, critical illness)
  • Accommodation to work past standard retirement

Download a Copy of the Playbook

The playbook provides practical tactics, metrics, and resources to support the recruitment, development, retention, and engagement of talent in the new era of work.


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