Competitive and hardworking

Baby Boomers (1946-1964) value job security, visibility, and recognition and rewards for a job well-done. As part of the largest generational cohort, they faced competition throughout their careers, so they take pride in working hard to stand out. They appreciate opportunities for continuous learning and development, while also mentoring others. Work can be a defining characteristic of their identity, and many plan to work past age 65 — though some may favor a shift to part-time work.

Expectations:

  • Competitive salary
  • Retirement benefits
  • Medical, dental, and vision insurance
  • Voluntary coverage (i.e., life insurance, long-term care, critical illness)
  • Accommodation to work past standard retirement

Download a Copy of the Playbook

The playbook provides practical tactics, metrics, and resources to support the recruitment, development, retention, and engagement of talent in the new era of work.

Tactics

Seeking stability Generation X (1965-1980) values flexibility, as these workers usually have responsibilities for aging parents as well as their own children. However, they tend…

Utilize Opportunities to Engage Students Leverage internships, apprenticeships, ambassador programs, and other opportunities to increase company and job exposure among K-12 and postsecondary students and…

Connect with Local Training Providers Collaborate with local providers to determine which courses and programs align with the skills the organization needs, to communicate the…