Talent Solutions Playbook

Baby Boomers

Competitive and hardworking

Baby Boomers (1946-1964) value job security, visibility, and recognition and rewards for a job well-done. As part of the largest generational cohort, they faced competition throughout their careers, so they take pride in working hard to stand out. They appreciate opportunities for continuous learning and development, while also mentoring others. Work can be a defining characteristic of their identity, and many plan to work past age 65 — though some may favor a shift to part-time work.

Expectations:

  • Competitive salary
  • Retirement benefits
  • Medical, dental, and vision insurance
  • Voluntary coverage (i.e., life insurance, long-term care, critical illness)
  • Accommodation to work past standard retirement

Tips

To attract and retain Baby Boomers, employers should show respect for their hard work. Inclusive benefit design could include upskilling opportunities or sabbaticals to reinforce their value to the company, or phased retirement and flexible schedules to retain their loyalty. Employers should understand workplace environment needs (e.g., ergonomics).

Tips

To attract and retain Baby Boomers, employers should show respect for their hard work. Inclusive benefit design could include upskilling opportunities or sabbaticals to reinforce their value to the company, or phased retirement and flexible schedules to retain their loyalty. Employers should understand workplace environment needs (e.g., ergonomics).

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Tactics

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Gen Z

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