Seeking stability
Generation X (1965-1980) values flexibility, as these workers usually have responsibilities for aging parents as well as their own children. However, they tend to emphasize financial stability over purpose, equity, or advancement. Generation X tends to be drawn toward traditional benefits, such as employer-sponsored healthcare and retirement options and competitive salaries, as well as greater autonomy at work. They are comfortable adapting to new technologies and respond favorably to digital and face-to-face communications.
Expectations:
- Flexible schedules, remote work
- 401K plan with matching benefits and retirement bonuses
- Tax-advantaged accounts (Flexible Spending, Health Savings, Health Reimbursement Arrangements)
- Student Loan Assistance programs (more for their children than themselves)
- Mortgage services
