Seeking stability

Generation X (1965-1980) values flexibility, as these workers usually have responsibilities for aging parents as well as their own children. However, they tend to emphasize financial stability over purpose, equity, or advancement. Generation X tends to be drawn toward traditional benefits, such as employer-sponsored healthcare and retirement options and competitive salaries, as well as greater autonomy at work. They are comfortable adapting to new technologies and respond favorably to digital and face-to-face communications.

Expectations:

  • Flexible schedules, remote work
  • 401K plan with matching benefits and retirement bonuses
  • Tax-advantaged accounts (Flexible Spending, Health Savings, Health Reimbursement Arrangements)
  • Student Loan Assistance programs (more for their children than themselves)
  • Mortgage services

Download a Copy of the Playbook

The playbook provides practical tactics, metrics, and resources to support the recruitment, development, retention, and engagement of talent in the new era of work.

Tactics

Review Job Details Ensure job postings focus on skills and responsibilities (PDF) , rather than qualifications and requirements, to remove unnecessary barriers to entry and…

Encourage Lifelong Learning Identify and promote career maps and establish a culture of lifelong learning by empowering employees to benchmark their current skills, easily identify…

Improve Existing Technology Before bringing in new solutions for automation and AI, optimize what already exists within the organization. Start with a technology audit through…