Grow your online presence

Diversify Your Online Representation

Use various platforms to recognize employees through spotlights or testimonials. Provide a glimpse of work life through photos, videos, or virtual site tours. Engage job seekers through live Q&As with hiring managers to share interview preparation advice.

  • Integrate employee recognition into your marketing and communications efforts by showcasing employees and sharing how they’ve advanced in your organization.
  • Develop a brand ambassador program to allow employees to 1) share approved content on personal accounts, 2) develop personal testimonials to feature on company accounts/ webpages, 3) speak on behalf of the company at recruiting events.

Download a Copy of the Playbook

The playbook provides practical tactics, metrics, and resources to support the recruitment, development, retention, and engagement of talent in the new era of work.

Tactics

Utilize Opportunities to Engage Students Leverage internships, apprenticeships, ambassador programs, and other opportunities to increase company and job exposure among K-12 and postsecondary students and…

Employers looking to elevate their employee value proposition may find the following resources beneficial…

Review Job Details Ensure job postings focus on skills and responsibilities (PDF) , rather than qualifications and requirements, to remove unnecessary barriers to entry and…