Grow your online presence

Diversify Your Online Representation

Use various platforms to recognize employees through spotlights or testimonials. Provide a glimpse of work life through photos, videos, or virtual site tours. Engage job seekers through live Q&As with hiring managers to share interview preparation advice.

  • Integrate employee recognition into your marketing and communications efforts by showcasing employees and sharing how they’ve advanced in your organization.
  • Develop a brand ambassador program to allow employees to 1) share approved content on personal accounts, 2) develop personal testimonials to feature on company accounts/ webpages, 3) speak on behalf of the company at recruiting events.

Download a Copy of the Playbook

The playbook provides practical tactics, metrics, and resources to support the recruitment, development, retention, and engagement of talent in the new era of work.

Tactics

Identify Desired Skills Determine how skills will be assessed at each stage of the interview process and decide on a baseline that candidates must meet…

Expand and Customize Benefits Leverage employee feedback to expand the range and customization of benefits, offer more value-added programs, and improve communications, internally and externally,…

Idealists with bills to pay Millennials (1981-1996) value flexibility, purpose, opportunities for career progression, and customizable benefits. Like Gen Z, they tend to seek out…