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Competitive and hardworking Baby Boomers (1946-1964) value job security, visibility, and recognition and rewards for a job well-done. As part of the largest generational cohort,…
Seeking stability Generation X (1965-1980) values flexibility, as these workers usually have responsibilities for aging parents as well as their own children. However, they tend…
Idealists with bills to pay Millennials (1981-1996) value flexibility, purpose, opportunities for career progression, and customizable benefits. Like Gen Z, they tend to seek out…
Purpose over profit Gen Z (1997-2012) values workplace flexibility above all else. These workers are often drawn to transparent, inclusive, socially responsible organizations. They tend…